Why is SEO important for ecommerce? Did you know that 44% of all Ecommerce traffic comes from online searches?

That's right, folks! Effective Ecommerce SEO is the secret sauce that brings the customers to your virtual doorstep.  

In this blog post, we're going to dive into the wild world of SEO, why it's more important than ever, and how it can make your Ecommerce business the life of the party. So grab your virtual party hat and let's get this SEO fiesta started!

Why is SEO Important Just Generally?

Picture this: you're throwing a party, but nobody knows about it. You can have the best snacks, the grooviest music, and the trendiest decor, but if nobody shows up, it's just a sad solo dance party. 

That's where SEO comes in. It's like sending out invitations to your website.

SEO helps your website rank higher on search engines, ensuring that people actually find your virtual shindig. Plus, it takes into account the customer experience on your website, because let's...

Building an E-A-T (Expertise, Authoritativeness, Trustworthiness) SEO strategy for local search is crucial for businesses that want to establish a strong online presence and attract local customers.

With Google’s emphasis on E-A-T SEO strategy in its search algorithm, it has become essential for businesses to prioritize these factors in their local SEO efforts. Below we will explore how you can build an effective E-A-T SEO strategy for local search.

What is E-A-T?

E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. It is a concept introduced by Google in its Search Quality Evaluator Guidelines, which are used by human evaluators to assess the quality of search results.

Google considers E-A-T as a critical factor in determining the credibility and reliability of a website or content.

Expertise refers to the knowledge, skills, and expertise of the individuals or organizations creating the content.

Authoritativeness relates to the reputation and authority...

Oh, SEO, the magical art of optimizing your website to rank higher in search engines. It's like waving a wand and expecting your business to appear in front of potential customers. How marvelous!

But wait, small business owners, brace yourselves for the unique challenges that await you in the realm of SEO.

You see, unlike those big brands with their fancy SEO teams and unlimited time, you're here on your own. Good luck keeping up with all the latest search engine developments while juggling a million other tasks!

Oh, and let's not forget the delightful competition. Not only are you up against other small businesses, but also publishers, big brands, and even informative sources.

It's like a battle royale in the search results, and guess what? You don't have their massive budgets. Surprise!

But fear not, my entrepreneurial friends, for I present to you an 11-point Small Business SEO checklist specifically designed for small businesses.

This small business SEO checklist will be your...

Alrighty, let's dive into the wild and wacky world of how to measure SEO. KPIs - these mystical creatures are like little numbers that show how well you're nailing your business objectives through your SEO strategy. It's like having a bunch of SEO spies reporting back to you with classified information!

But hold on, I bet you already know this stuff. You're just dying to find out which KPIs are the real MVPs, right?

Fear not, my curious friend. There are 8 magical KPIs for how to measure SEO that you absolutely need to keep an eye on. Brace yourself for the KPI extravaganza:

1. Organic Traffic 
   This is the army of visitors that magically appears on your website from organic search results. It's like having a swarm of bees flocking to your digital flower garden.
   
   Tracking organic traffic helps you see if your SEO efforts are paying off and lets you uncover the secret paths people take to find your site.

2. Keyword Rankings 
   These sneaky little beasts tell you how well your...

Who isn't looking for ways to:

1. Increase traffic to their site
2. Increase sales
3. Beat their competition

That is the trifecta of all website owners. What if we can help with one of the best kept SEO secrets to help you with all three? Guess what? We can, and it's not creepy or nefarious in anyway. In fact you know about it, but might not be using it to its full potential - FAQs.

One of the Best Kept SEO Secrets - FAQs

Of course we all know about FAQs, but did you know it's easier to rank for and sends ~75% more qualified traffic to your site? Who doesn't want to be seen at the top of search engine result pages AND get more qualified traffic?

The section of the search engine result page FAQs appear in is called "Rich Snippets." Here's what they look like:

Example 1:

Example 2: 

Look at the second example. AZTechApplicance.com is going to win a good portion of the traffic from Home Depot, because their FAQ was written well and coded correctly. Have I got your attention now?

 ...

As a Shopify shop owner you are looking to find anyway to get a leg up on your competition and increase sales. That's not rocket science.

But, sometimes in that mind-set you implement tactics without fulling knowing the ramifications positive and negative that they have. Tags are a perfect example of something that looks like a great idea, and is actually extremely detrimental to all sites' SEO efforts. Do Shopify tags help SEO?

Let's walk through it.
 

What are Shopify Tags?

They are simply a filtering system to assist users navigating items effectively and quickly. An example of this would be a clothing store. You could create tags for color, size or type of clothing. Then, a visitor to your Shopify store would be able to search via those types of tags.

Let's be honest we all shop on Amazon, you know exactly how the left rail navigation works.

But, do Shopify tags help SEO? Now, that we know WHY they exist (and note NOTHING was said about SEO), let's answer this question.
...

When I first started out in the digital world SEO didn’t exist. Not too long after SEO was a technique of adding a bunch of “keywords” in white font on the white side rails of a website.

It wasn’t even really called SEO, it was just the way you could ensure your clients appeared in the first spot of search result pages, and no one wanted to pay for it. 

Things have changed A LOT, but SEO is still something that people have a lot of questions about and think is really hard.

It’s also something that keeps changing and evolving just like the search algorithms. Just because you knew how to do SEO 3 years ago doesn’t mean you know how today.

Frustrating isn’t it? I think it’s fun, but it’s what I choose to do for a living and do it all day everyday. If I didn’t I would be lost too. 

So, let me help by answering the questions I get a lot after I’ve earned someone’s trust because people are too scared or...