Stop Googling "how to fix my SEO"
and actually fix it.

Every resource is built around a real problem you're dealing with right now. Pick your situation — we'll take you straight to the solution.

Toolbox for
🛍️ eCommerce

Your products are great. Google just doesn't know yet.

Product pages, collection pages, keyword research for products — everything your store needs to rank.

Sound like you? We built this for exactly that.

  • My product pages rank for nothing
  • I have no idea what keywords to target
  • My collection pages are a mess
  • I want traffic without paying for ads
See the free eCommerce guide →
Toolbox for
💻 Developers

You build the sites. Make sure Google finds them.

Technical SEO that fits how you actually build — Python scripts, Screaming Frog, ChatGPT prompts for dev tasks.

Sound like you? We built this for exactly that.

  • Marketing asks me to "fix the SEO" with no context
  • I don't understand hreflang or canonicals
  • Core Web Vitals are failing
  • I want to automate my SEO workflow
See the free Developers guide →
Toolbox for
📣 Marketers

You're responsible for SEO. Now what?

Get up to speed fast, build a real strategy, and have something concrete to show leadership.

Sound like you? We built this for exactly that.

  • I inherited an SEO strategy that doesn't exist
  • I can't explain SEO performance to leadership
  • My content calendar has no SEO behind it
  • I need to brief an agency
See the free Marketers guide →
Toolbox for
🔍 SEO Practitioners

You know SEO. Now work faster.

Templates that save you hours, resources that keep you current, tools that make workflows tighter.

Sound like you? We built this for exactly that.

  • I rebuild the same deliverables for every client
  • My processes aren't current after updates
  • Audits take too long
  • I need a source to share with clients
See the free SEO Practitioners guide →
Toolbox for
🏠 Small Business

You're doing everything yourself. Let's make SEO the easy part.

Simple systems that just work. No agency needed. No overwhelm required.

Sound like you? We built this for exactly that.

  • I don't know if my website is set up correctly for SEO
  • I can't afford an agency
  • I've been told a thousand different things about SEO
  • I want lasting traffic
See the free Small Business guide →
20+ Years in the game
3 Published books
1000s Companies trained globally
$0 In jargon
💬 Real Results

They had the same problem.
Here's what happened next.

★★★★★
"Three weeks after working through the guide, I ranked on page one for three of my top product keywords. Most actionable SEO resource I've ever bought."
🛍️
Marcus T.
Shopify store owner
★★★★★
"The Developer Toolkit completely changed how I think about the sites I build. I actually understand what marketing is asking for now — and can push back when they're wrong."
💻
James K.
Full-stack developer
★★★★★
"I had to present an SEO plan to the board in 30 days. The Strategy Starter Kit saved me. I looked like I'd been doing this for years."
📣
Dana L.
Marketing Manager
❓ Common Questions

Before you buy,
here are the answers.

How are these different from free SEO content online?+

Free SEO content is too basic, too technical, too generic, or too outdated. Every resource here is built around a specific problem for a specific type of person — and it's kept current.

How do I know which toolbox is right for me?+

Start with the problem you have right now. Shopify store gets no traffic — eCommerce toolbox. Developer being asked to "fix the SEO" — developer toolbox. Can't decide? Start with the guide most aligned to your role.

Are these up to date? SEO changes constantly.+

Yes — this is one of the core promises of this site. Resources are reviewed after major Google algorithm updates. If you purchase anything and an update makes part of it outdated, you'll get the updated version free.

What format do I get?+

Cheat sheets and guides are PDFs. Templates are Google Sheets or Docs you can copy to your own Drive. The format for each product is listed on its page.

Is SEO even worth it for my business?+

If your customers use Google to find what you sell — and they do — then yes. Organic search traffic is the only marketing channel that compounds over time. Ads stop the moment you stop paying. SEO doesn't.

Your problem has a solution.
It's right here.

Pick the toolbox that matches where you are right now. Implement one thing today. That's how it starts.

Find my toolbox → Read free articles first