Building an E-A-T (Expertise, Authoritativeness, Trustworthiness) SEO strategy for local search is crucial for businesses that want to establish a strong online presence and attract local customers.

With Google’s emphasis on E-A-T SEO strategy in its search algorithm, it has become essential for businesses to prioritize these factors in their local SEO efforts. Below we will explore how you can build an effective E-A-T SEO strategy for local search.

What is E-A-T?

E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. It is a concept introduced by Google in its Search Quality Evaluator Guidelines, which are used by human evaluators to assess the quality of search results.

Google considers E-A-T as a critical factor in determining the credibility and reliability of a website or content.

Expertise refers to the knowledge, skills, and expertise of the individuals or organizations creating the content.

Authoritativeness relates to the reputation and authority...